The Elements of Copywriting

The Elements of Copywriting The Essential Guide to Creating Copy That Gets the Results You Want

Hardback (06 Oct 1997)

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Publisher's Synopsis

The Elements of Copywriting is a concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.

Book information

ISBN: 9780028613383
Publisher: Simon & Schuster UK
Imprint: Simon & Schuster
Pub date:
DEWEY: 659.132
DEWEY edition: 21
Language: English
Number of pages: 176
Weight: 382g
Height: 210mm
Width: 140mm
Spine width: 18mm