Hardback (22 Mar 1999)
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In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
| ISBN: | 9780028626307 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 22 Mar 1999 |
| DEWEY: | 659.132 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 173 |
| Weight: | 132g |
| Height: | 140mm |
| Width: | 210mm |
| Spine width: | 11mm |
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