Publisher's Synopsis
Drawing on her extensive background in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker explains in 'The Gray Rhino' how significant crises can be recognized and countered strategically. Filled with persuasive stories, real-world examples, and practical advice, 'The Gray Rhino' is essential reading for managers, investors, planners, policy makers, and anyone who wants to understand how change really occurs.