Publisher's Synopsis
As any internet marketer worth their salt would tell you, you should never underestimate the power of email marketing. So if you don't know what's the best marketing tool you're looking for, I suggest you start building a list! It might end up being the most powerful tool you have for building your business and making money online.
What makes email marketing so powerful? When it comes to building a profitable online business, email marketing is a cheap, personal, and direct means of connecting with your customers and growing your business. Even big companies rely heavily on email marketing to deliver products or set appointments. With so much room for creativity, email marketing is still a center of innovation. The goal is to create an intuitive email design and layout that represents and embodies the essence of your brand. Simple is often better in email marketing.
Email marketing is by no means outdated. Even the largest corporations know the power of email marketing. A key difference between email and let's say, paid advertising, is that email is personal. This distinction is pivotal in understanding the dynamics of email marketing. Nobody will even open your email unless they're vaguely interested. Thus, successful email marketing campaigns must appeal to people in a personal and direct way, which is why the power of attraction or the feminine principle is so pivotal for success. At the same time, the masculine principle is just as important, representing the numbers game and perseverance aspect of email marketing. But, you must stay consistent with your brand's identity. The power of attraction is the art of making your emails so attractive and appealing, almost magnetizing, that people will open them, dig them, and wait for the next one.
Email marketing is also a number's game. You must keep improving all aspects of your game. Technical knowledge and implementation is important as well, like creating HTMLs or creating filters to separate contacts with high response rates from colder leads. The good news, unlike pretty-much every other form of marketing such as traditional media or sales letters, you have complete control over your email campaign! A successful email campaign is a perfect opportunity to bond with your customers.
To begin with, you are able to personalize your emails. You get to address the people on your list as you choose, and that makes them feel like they're part of a one-on-one relationship with you. As you build a relationship with them, they'll trust you more, and you'll be able to keep them tuned in to your emails! So, with this kind of personalization, it's very easy to get the best of both worlds. You get a highly targeted list of people who are interested in and you can build a relationship with them over time while growing your list exponentially. Then you can start promoting your products or services!
Personalization creates a much more powerful campaign. Now, of course, email marketing is no easy feat! It's an internet marketing strategy that integrates lots of functions within a business. Namely, email marketing is a tool that often incorporates several facets of marketing like branding, affiliate marketing, blogging, graphic design, and can also serve many functions like delivering sales funnels, subscription services, memberships, newsletters, products, invoices, confirmations, direct correspondence, file transfers, and much more! Email is becoming the number one way that businesses communicate with their clients. If you are looking for a way to scale your business with email marketing and connect better with your clients, this book is for you!
