Book (14 Jul 2000)
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The successful retail business has to grasp sophisticated marketing techniques, take on competition, build management teams and provide customer and investor value. This book draws on case histories to provide a guide to best practice and a review of trends and prospects.
| ISBN: | 9780749431570 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 14 Jul 2000 |
| Language: | English |
| Number of pages: | 117 |
| Weight: | 280g |
| Height: | 240mm |
| Width: | 170mm |
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