Publisher's Synopsis
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
The Marketing Blueprint - Business Blueprints
Paperback (30 Mar 1993)
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Book information
| ISBN: | 9780631187158 |
| Publisher: | Wiley |
| Imprint: | Wiley Blackwell |
| Pub date: | 30 Mar 1993 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 244 |
| Weight: | 482g |
| Height: | 243mm |
| Width: | 173mm |
| Spine width: | 19mm |
