The Marketing Pocketbook

The Marketing Pocketbook - Management Pocketbooks

4th edition

Paperback (05 Nov 2014)

Not available for sale

Includes delivery to the United States

Out of stock

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Publisher's Synopsis

Neil Russell-Jones and Lynne Jones provides tips, tools, and techniques for all those involved in the marketing process, including research, strategy, planning, and tactics.

Book information

ISBN: 9781906610630
Publisher: Management Pocketbooks Ltd
Imprint: Management Pocketbooks Ltd
Pub date:
Edition: 4th edition
DEWEY: 658.8
DEWEY edition: 23
Number of pages: 127
Weight: 134g
Height: 109mm
Width: 162mm
Spine width: 6mm