Publisher's Synopsis
Designed for instructors who require a real-world marketing research project for their course, this text offers a detailed, step-by-step procedure for students to follow in conducting a market research project.
The Marketing Research Project Manual
4th Edition
Book (01 Nov 1998)
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Includes delivery to the United States
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Book information
| ISBN: | 9780538891486 |
| Publisher: | South-Western College Pub. |
| Imprint: | South-Western College Pub. |
| Pub date: | 01 Nov 1998 |
| Edition: | 4th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 235 |
| Weight: | 612g |
| Height: | 279mm |
| Width: | 216mm |
| Spine width: | 18mm |
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