Publisher's Synopsis
Jonny Garrett, cofounder of the YouTube sensation Craft Beer Channel, travels in search of the deeper cultural impact of brewing--how it has shaped our lives and helped build the modern taproom
The craft beer industry is changing and evolving on the daily, with new ways to grind, ferment, pour and serve the world's most beloved drink. Join beer expert Jonny Garrett as he guides us on a globe-trotting expedition throughout time, telling the fascinating stories of beer lovers and brewsters across Europe, the Middle East and East Asia. Throughout this eye-opening read, he'll discuss how beer led to breakthrough discoveries from pasteurization to railways, the craft beer industry and its unlikely boom in Colombia, and the political impact of beer in the world's markets today. The Meaning of Beer is a quintessential read on the cultural history and social meaning behind the lagers, IPAs and pilsners that we hold dear. Jonny Garrett's witty and comedic style tied with his fierce knowledge and love for beer make him the perfect companion for this journey.
