Publisher's Synopsis
For the first time in history, women make up half of the educated labour force and are earning the majority of advanced degrees. It should be the best time ever for women and yet.. it's not. In THE NEW SOFT WAR ON WOMEN, Caryl Rivers and Rosalind C. Barnett, respected experts on gender issues and the psychology of women, argue that an insidious war of subtle biases and barriers is being waged that continues to marginalise women. Although women have made huge strides in recent years, these gains have not translated into money and influence. Rivers and Barnett offer women the real facts, as well as tools for combating the "soft war" tactics that prevent them from advancing in their careers. With women now central to the economy, determining to a large degree whether it thrives or stagnates, this is one war no one can afford for them to lose.