Hardback (28 Oct 2004)
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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
| ISBN: | 9780471479413 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 28 Oct 2004 |
| DEWEY: | 658.575 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 547 |
| Weight: | 948g |
| Height: | 244mm |
| Width: | 166mm |
| Spine width: | 34mm |
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