The Perfect Sales Piece

The Perfect Sales Piece A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets - Small Business Series

Paperback (30 Aug 1994)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

Instructs the reader on the step–by–step procedures of literature production––from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don′t.

Book information

ISBN: 9780471004110
Publisher: John Wiley & Sons, Inc.
Imprint: John Wiley & Sons, Inc.
Pub date:
Number of pages: 238
Weight: 462g
Height: 235mm
Width: 190mm
Spine width: 13mm