Hardback (10 Jul 2007)
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The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
| ISBN: | 9780805811650 |
| Publisher: | Taylor & Francis |
| Imprint: | Psychology Press |
| Pub date: | 10 Jul 2007 |
| Language: | English |
| Number of pages: | 36 . |
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