Publisher's Synopsis
Time has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will win their loyalty. This audiobook shows how it's done. Business survival requires valuing what customers value—and in our over-worked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs. To become a real-time company, as visionaries Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time. Where should leaders look to innovate? Power and Ferratt say to search every step in the life of a product or service, from development to production to usage. And for each step, they identify four possible levers for customer-valued innovation: the design of the product or service, the processes involved (including the information and communication technologies supporting those processes), the data to complete those processes or monitor use, and the people involved.
