Publisher's Synopsis
Addressed to the "one-dimensional" entrepreneur who sets up in business with one predominant skill and lacks other business expertise, this book reviews problems faced by small businesses and ways of solving them. A wide range of case-study material illustrates how small businesses have dealt with this difficulty, with both success and failure.;The advice in the book is drawn from government and private sources, and from the hundreds of small-business entrepreneurs with whom the author has come into contact whilst writing articles as a freelance journalist for the national and local press.;David Oates received the Wincott Award in 1985, for a series of articles about small firms.
