The Upside of Irrationality

The Upside of Irrationality The Unexpected Benefits of Defying Logic at Work and at Home

Paperback (09 Jun 2011)

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Publisher's Synopsis

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.

In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

Among the topics Dan explores are:
 What we think will make us happy and what really makes us happy;
 How we learn to love the ones we are with;
 Why online dating doesn't work, and how we can improve on it;
 Why learning more about people make us like them less;
 Why large bonuses can make CEOs less productive;
 How to really motivate people at work;
 Why bad directions can help us;
 How we fall in love with our ideas;
 How we are motivated by revenge; and
 What motivates us to cheat.

Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking-not just in our financial marketplace, but in the most hidden aspects of our lives.

About the Publisher

Harper

Harper

HarperFiction publishes some of the best commercial writers around, ranging from bestselling crime author Stuart MacBride, to leaders in women?s fiction Cecelia Ahern, Lindsey Kelk and Barbara Taylor Bradford. The imprint also publishes the bestselling historical fiction of Bernard Cornwell, exciting work from Lauren Beukes and Rosie Thomas, and thriller successes Sam Bourne and Simon Toyne. From sagas to thrillers to sexy summer reads, HarperFiction has something for everyone.

Book information

ISBN: 9780007354788
Publisher: HarperCollins Publishers
Imprint: Harper
Pub date:
DEWEY: 153.83
DEWEY edition: 22
Language: English
Number of pages: 334
Weight: 258g
Height: 147mm
Width: 195mm
Spine width: 29mm