Publisher's Synopsis
Japanese edition of The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home. A follow up to Predictably Irrational, this book explore why and how to use our often strange behavior to beneficial outcome, although it may not necessarily be beneficial for the one doing it. Best of all, this book uses entertaining examples instead of boring technical terms. In Japanese. Distributed by Tsai Fong Books, Inc.
