Think Like a Marketer What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day. THINK LIKE A MARKETER takes the mystery out of marketing. It addresses, head-on, the principles that must guide every action, decision and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. Chock-full of specific examples and proven processes, THINK LIKE A MARKETER will teach and show you how to: · Think, act, and communicate like a marketing pro. · Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). · Stand out in a cluttered and overcrowded marketplace. · "Stir the pot" to build and maintain marketing momentum. · Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.