Publisher's Synopsis
A study of the toy industry follows five years in the business and family life of the Hasbro company, which involved corporate restructuring, a makeover of G.I. Joe, and a takeover attempt by rival Mattel.
Toy Wars The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
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Book information
| ISBN: | 9780679423270 |
| Publisher: | Times Books |
| Imprint: | Times Books |
| DEWEY: | 338.7688720973 |
| Language: | English |
| Number of pages: | 348 |
| Weight: | -1g |
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