Publisher's Synopsis
This book should be of interest to all those requiring an introductory text for a social psychology course. Research areas, theories and findings are discussed, offering chapters that are coherent essays on the topics covered.;Each chapter opens with an incident from current events, emphasizing the relevance and applicability of ideas and research in social psychology to the "real world". The text emphasizes social psychological experimentation rather than application and covers the important concepts of social psychology.
