Publisher's Synopsis
Every leader-whether the company is in its early stages or experiencing a reinvention-struggles to create, communicate, and sustain a satisfying, soul-nourishing Vision for employees, partners, consumers, and vendors. These companies fail because they do not link the passionate why behind their purpose with the how it will be executed and sustained.
The culprit? Vision Killers. They could be anyone in your organization from the top on down, including yourself without even realizing it. In Vision Maker, CEO mentor Jim Ballidis provides a three-week strategy for identifying and controlling these Vision Killers, enabling you to create, collaborate, broadcast, and implement a Vision that is dynamic, impactful, evergreen, and takes your business to the next level.
