Publisher's Synopsis
Did you know that you're a marketer? That's right. In today's consumerist, always-digital, interconnected environment, it's almost become a necessity to be a marketer. We have all adapted to survive, whether that be to wade through the nearly 4,000 advertisements many of us see everyday, or to help convince friends and family to attend that get-together we hold every year. Everyday we craft messages. Messages that we hope are persuasive and authentic. Messages that we hope help others see the world the way that we do. Every single person that has access to the internet now has the opportunity of a lifetime. But how can you use it to your advantage, where do you even start and is there a simple way to get from where you are today to where you want to go? We're All Marketers consists of 20 go-to principles to help you market like a marketer! It breaks down the principles that have made the top marketers successful and explains how you can utilize these principles to market you, your company or organization in a more impactful way.Inside this book you'll learn: * The 20 foundational principles of marketing* The new rules of digital marketing and how understanding them will set you apart* How experts have applied them in their careers as well as case studies and examples* How to use the marketing principles from the tailored checklists in your marketing strategy todayThe digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles. We're All Marketers is designed to be a straightforward and easy-to-read guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world into something strategic and amazing, this book is for you!
