What Is Post-Branding?

What Is Post-Branding? How to Counter Fundamentalist Marketplace Semiotics - Set Margins

Paperback (01 Jun 2023)

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Publisher's Synopsis

Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?

Book information

ISBN: 9789083270678
Publisher: Set Margins
Imprint: Set Margins
Pub date:
DEWEY: 658.827
DEWEY edition: 23
Language: English
Number of pages: 265
Weight: 249g
Height: 165mm
Width: 104mm
Spine width: 23mm