1st Edition 2008
Paperback (08 Nov 2015)
Includes delivery to the United States
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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
| ISBN: | 9781349363728 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 08 Nov 2015 |
| Edition: | 1st Edition 2008 |
| Language: | English |
| Number of pages: | 184 |
| Weight: | 314g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 10mm |
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