Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

2008

Hardback (21 May 2008)

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Publisher's Synopsis

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Book information

ISBN: 9780230554030
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2008
DEWEY: 641.220688
DEWEY edition: 22
Language: English
Number of pages: 184
Weight: 464g
Height: 240mm
Width: 163mm
Spine width: 19mm