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Winning the Global TV News Game

Winning the Global TV News Game - Routledge Library Editions. Broadcasting

Hardback (22 Dec 2023)

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Publisher's Synopsis

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781032607757
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 070.195
DEWEY edition: 23
Language: English
Number of pages: 340
Weight: 793g
Height: 234mm
Width: 156mm
Spine width: 21mm

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