Publisher's Synopsis
How to use pricing as a strategic tool to increase revenues and win the war for profit. One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, "Winning the Profit Game" is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: proven strategies for transforming added value into revenues and winning the war for profits; prescriptive frameworks for putting the principles and strategies into action, immediately; and numerous success stories based on experiences of A. T. Kearney clients worldwide.
