1st Edition
Hardback (01 Jan 2004)
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Includes delivery to the United States
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A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's "e-business" to reveal how consumer behavior is profitably influenced in a variety of markets. 35,000 first printing.
| ISBN: | 9781400051045 |
| Publisher: | Crown Publishers |
| Imprint: | Crown Publishers |
| Pub date: | 01 Jan 2004 |
| Edition: | 1st Edition |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 241 |
| Weight: | 381g |
| Height: | 219mm |
| Width: | 148mm |
| Spine width: | 23mm |
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Paperback
Published 18 Jun 2020
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