1st Edition
Hardback (02 Mar 2007)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.
| ISBN: | 9781401302597 |
| Publisher: | Hachette Book Group USA |
| Imprint: | Hyperion |
| Pub date: | 02 Mar 2007 |
| Edition: | 1st Edition |
| DEWEY: | 808.042 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 324 |
| Weight: | 649g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 29mm |
