Publisher's Synopsis
The emphasis of today's business courses is on the world of work; an emphasis that is reflected in this book's approach. Each of the eight topics is introduced with a real-life case study. Subjects covered include: business in the economy (Our Price); the business environment (MFI); the role of information systems (British Airways); marketing (Body Shop); training (ICL); employment and productivity (Toyota); financial management (Sainsbury's); business planning for change (Microsoft).
