Hardback (08 May 2003)
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Online advertising and marketing can either drive new money to a web site, or drive away customers for good. This book looks at how to design online advertising and marketing that works, capitalizes on the best technology and creates a buzz. It looks at some examples and practices of online advertising, marketing and promotional options from an insider's point of view.
| ISBN: | 9781844030361 |
| Publisher: | Octopus |
| Imprint: | Cassell |
| Pub date: | 08 May 2003 |
| DEWEY: | 659.102854678 |
| DEWEY edition: | 21 |
| Number of pages: | 192 |
| Weight: | 945g |
| Height: | 235mm |
| Width: | 210mm |
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