Publisher's Synopsis
Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular-and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large "McYoga" chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks: Can yoga survive with its good karma intact?
