Publisher's Synopsis
i2B: introduction2Business presents students with a fundamental understanding of essential business concepts. It provides them with insight as to how organizations are able to develop products and services that add value to the lives of their customers.
The book begins with chapters devoted to business in free markets, economic systems, business cycles, ethics and corporate responsibility, entrepreneurship, business plans, and maximizing potential. Later chapters discuss theories of motivation, job analysis and planning, market research, and product development. The text concludes with chapters that address market communication, developing budgets, the sources of capital, and where to invest money using stocks and bonds. Throughout, students are challenged to think critically and encouraged to analyze real-world examples to better understand how businesses truly operate.
Straightforward, concise, and easy to understand, i2B is written to introduce students to key business principles. It is an excellent resource for introductory business courses.
