Publisher's Synopsis
Social media marketing is by far the most cost-effective targeting campaign available, but only when authors follow some simple guidelines.
Not all platforms are a good fit for every author/business, which is why consumer research is so important. Once you have chosen the best platforms, the next option is learning how to optimize your metadata, and create quality posts to build organic followers.
Sales can also be improved by using specific keywords or updating book categories. So, if you are stuck on how to set up or optimize online profiles to maximize sales, start reading.
