Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality

Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality - International Series in Operations Research & Management Science

2010

Hardback (24 Nov 2009)

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Publisher's Synopsis

This work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis).

Book information

ISBN: 9781441916396
Publisher: Springer US
Imprint: Springer
Pub date:
Edition: 2010
DEWEY: 658.83015195
DEWEY edition: 22
Language: English
Number of pages: 313
Weight: 1400g
Height: 234mm
Width: 156mm
Spine width: 19mm