Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality

Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality - International Series in Operations Research & Management Science

2010 edition

Paperback (25 Feb 2012)

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Publisher's Synopsis

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

Book information

ISBN: 9781461425021
Publisher: Springer US
Imprint: Springer
Pub date:
Edition: 2010 edition
Language: English
Number of pages: 308
Weight: 504g
Height: 235mm
Width: 155mm
Spine width: 17mm