Eighth Edition
Hardback (20 Jun 2013)
Not available for sale
Includes delivery to the United States
Out of stock
The leading MBA text in international marketing-with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
| ISBN: | 9780136157397 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 20 Jun 2013 |
| Edition: | Eighth Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxii, 457 |
| Weight: | 1110g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 10mm |
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