Public Relations

Public Relations

2nd ed.

Looseleaf In Binder (06 Jan 2020)

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Publisher's Synopsis

Engagement. Conversation. Influence. Transparency. Trust.

Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

Book information

ISBN: 9780190925116
Publisher: Oxford University Press, USA
Imprint: Oxford University Press, USA
Pub date:
Edition: 2nd ed.
DEWEY: 659.2
Language: English
Number of pages: 464
Weight: 862g
Height: 254mm
Width: 203mm
Spine width: 18mm